AP Inter 2nd Year English Grammar The Language of Advertisements

Andhra Pradesh BIEAP AP Inter 2nd Year English Study Material Intermediate 2nd Year English Grammar The Language of Advertisements Questions and Answers.

AP Intermediate 2nd Year English Grammar The Language of Advertisements

Language has a powerful influence over people and their behaviour. This is especially true in the fields of marketing and advertising. The choice of language to convey specific messages with the intention of influencing people is vitally important. Advertising was initially meant to make people aware of the goods available in the market. It was as simple as announcing what you have in your store or the services you offer in your premises. Over the years, advertising has evolved into a major industry that goes beyond informing, to persuading and influencing.

The sole aim of the language of advertisements is to attract the customers towards a product or convince a customer to buy a product. To achieve effective communication, the language of advertisement should be

• Brief and simple
• Unambiguous
• Rhetorical
• Persuasive
• Devoid of technical words.

Advertisements can improve our reading skills, especially to scan for specific information. We also learn interesting phrases from advertisements. Now let’s check the following advertisements and see how far we can understand them to answer the questions that follow.

1. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
When is world consumer rights day observed ?
Answer:
15^th March.

Question 2.
How should we locate the Consumer Forum in our area ?
Answer:
Log onto www.ncdrc.nic.in.

Question 3.
Who has issued the advertisement ?
Answer:
Ministry of Consumer Affairs, Food and Public Distribution, Department of Consumer Affairs, Govt, of India.

Question 4.
What are the timings to call the National Consumer Helpline number ?
Answer:
9.30 am to 5.30 pm, Monday to Saturday.

Question 5.
What is the only phrase which is written in a language other than English ?
Answer:
Jago Grahak Jago.

2. The following flow chart shows the preparation of jaggery.

Questions :

Question 1.
Where is Teerthankar Mahaveer University ?
Answer:
Delhi road, Moradabad, U.P., India.

Question 2.
What was the venue of the interview ?
Answer:
Committee Hall, 1^st Floor, Administrative Block, TMV Moradabad.

Question 3.
Whom should we contact for any queries ?
Answer:
HR Office.

Question 4.
For which posts were the interviews conducted ?
Answer:
Professor / Associate Professor / Assistant Professor / Lecturer.

Question 5.
What is the salary offered for these posts ?
Answer:
Salary – no constraint.

3. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is the advertisement about ?
Answer:
It is about Electronic payment and Application system of scholarships.

Question 2.
Name one of the awards this programme has been given owing to its success rate.
Answer:
CSI Nihilent e-Governance Award/ 2010 -11 : Award of Excellence under G2C category.
CSI Nihilent e-Governance Award/ 2015 -16 : Appreciation under sustenance category.

Question 3.
In this programme, are manual visits necessary.
Answer:
no.

Question 4.
This programme is extended to states.
Answer:
AP, Jharkhand, Karnataka, Himachal Pradesh, Tripura.

Question 5.
In which state is this already being implemented ?
Answer:
Telangana.

4. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
We Cover India The Best who is ‘we’ in the above caption ?
Answer:
LIC.

Question 2.
Who has issued this advertisement ?
Answer:
LIC.

Question 3.
Write antonyms of the following words :
a) Claim
b) Independence.
Answer:
a) disclaim
b) dependence.

Question 4.
On which occasion has the organisation issued this advertisement ?
Answer:
Independence day.

Question 5.
How many policy holders does this organisation have nationwide ?
Answer:
More than 30 crore policy holders.

5. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
Name at least three countries that can be seen in the map.
Answer:
India, China, Pakistan, Afghanistan.

Question 2.
Which country has carried out the surgical strike ?
Answer:
India.

Question 3.
Where were the terror launch pads ?
Answer:
Terror launch pads were in range of 2 to 3 km from LOC.

Question 4.
How many terror launch pads were targeted ?
Answer:
Five states.

Question 5.
At what time did the surgical strike take place ?
Answer:
Midnight to 4.30 a.m.

6. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
Who is the national leader that can be seen in the advertisement ?
Answer:
Mahatma Gandhi.

Question 2.
Who has issued the advertisement ?
Answer:
Ministry of Rural Development.

Question 3.
Write the antonym of rural.
Answer:
Urban.

Question 4.
Write the verb form of ‘development’.
Answer:
Develop (v).

Question 5.
What is being guaranteed in the advertisement ?
Answer:
Rural employment.

7. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is the advertisement about ?
Answer:
Joining hands with Railways in Cleanliness Drive.

Question 2.
Who has issued this advertisement ?
Answer:
Indian Railways.

Question 3.
When was the Cleanliness drive conducted ?
Answer:
22^nd September, 2018.

Question 4.
Who are to be contacted for our shramdaan ?
Answer:
Station director / Station manager of the nearest railway station.

Question 5.
Write the noun form of ‘charitable’.
Answer:
Charity.

8. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is referred to as ‘God’s own country ?
Answer:
Kerala.

Question 2.
What is an egret ?
a) a kind of bird
b) a kind of tree
c) a kind of boat
Answer:
a) A kind of bird.

Question 3.
Pick the antonym for the word ’still’ from the above advertisement.
Answer:
Swaying.

Question 4.
Name the palms that are seen in this picture.
Answer:
Coconut palms.

Question 5.
Rubbing shoulders’ means …….
a) rubbing shoulders with others
b) keep company with
c) help others by holding shoulders.
Answer:
b) Keep company with.

9. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is the advertisement about ?
Answer:
Sports goods exports from India.

Question 2.
What is the source of the information ?
Answer:
Ministry of Commerce.

Question 3.
How much growth is expected in 2018-19 ?
Answer:
8% growth.

Question 4.
What is the Challenge being faced by India in exporting sports goods ?
Answer:
Rising cost of raw materials are making Indian products more expensive than Chinese goods.

Question 5.
Meerut’s share in the export of sports goods is more than that of Jalandhar.
State true or false.
Answer:
True.

10. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
Name at least two states participating in the dance festival.
Answer:
Karnataka, Andhra Pradesh, Chhattisgarh, Madhya Pradesh. (Any two options)

Question 2.
Who are organising the dance festival ?
Answer:
South Central Zone Cultural Centre, Ministry of Cultural, Govt. Of India in association with Innovative film city, Bdngalore (Karnataka). .

Question 3.
Write the noun form of ’tribal’.
Answer:
Tribe.

Question 4.
Where was this festival organised ?
Answer:
Bangalore (Karnataka).

Question 5.
What is the tribal folk dance of Andhra Pradesh ?
Answer:
Tappetagallu nritya.

11. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What are the sports mentioned in the advertisement ?
Answer:
Fencing, Judo, Gymnastics.

Question 2.
What has Indiasudar planned to do ?
Answer:
Indiasudar has planned with the help of sports coaches to nurture the interested students from Govt, and Govt. Aided Schools located in Karur Dt. of Tamilnadu.

Question 3.
Monthly fee for the training programme is 15,000.
State true or false.
Answer:
False.

Question 4.
Find out the synonym of ‘to encourage’ from the advertisement.
Answer:
Nurture.

Question 5.
How many students will be selected for the training programme per year ?
Answer:
40 students.

12. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
Mention any two offensive acts of ragging.
Answer:
Disorderly behaviour or treatment with fellow student by words spoken or written / or by an act which has effect of teasing / treating and handling with rudeness with any other students / indulging in rowdy or indecent activities.

Question 2.
Who has defined ragging in the above advertisement ?
Answer:
The Honourable Supreme Court of India.

Question 3.
Pickout the word that means encourage from the passage.
Answer:
Abetment.

Question 4.
Write verb forms of the following words.
a) Prohibition
b) apprehension.
Answer:
a) Prohibit
b) Apprehend.

Question 5.
Write down any two punishments for students involved directly or indirectly in ragging.
Answer:

1. Cancellation of admission
2. Suspension from classes.

13. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
How many people were killed in road accidents in 2017 according to the advertisement ?
Answer:
107 killed in road accidents in 2017.

Question 2.
Who were exempted from wearing a helmet ?
Answer:
Sikh women.

Question 3.
What are we asked to ‘speak up’ about ?
Answer:
The police should hold more awareness drives before challanging women for not wearing helmets.

Question 4.
Our views that share ‘we’ may be published in ……
Answer:
The Times of India.

Question 5.
Write a synonym of ‘awareness’.
Answer:
Consciousness / understanding / realization.

14. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
Who issued the advertisement ?
Answer:
West Bengal Telecom.

Question 2.
Who is India’s largest network provider ?
Answer:
BSNL.

Question 3.
What is the motto of BSNL ?
Answer:
Connecting India faster.

Question 4.
Name two more networks mentioned in the advertisement.
Answer:
Reliance and Tata Docomo.

Question 5.
What is the customer care number if you call from a BSNL network ?
Answer:
1503.

15. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What were the applications invited for ?
Answer:
Applications are invited for National Energy Conservation Award 2018 for exceptional achievement in energy efficiency.

Question 2.
What is the last date for the receipt of applications ?
Answer:
15^th October, 2018.

Question 3.
How can we find the eligibility criteria ?
Answer:
Can be downloaded from www.beeindia.gov.in.

Question 4.
Name at least two sectors that can apply for this award.
Answer:
Industry sector / Transport sector / Building sector, (any two of these)

Question 5.
Hotels and hospitals belong to …… sector.
Answer:
Building sector.

16. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is the advertisement about ?
Answer:
It is an awareness programme about wearing seat belts.

Question 2.
Who has issued the advertisement ?
Answer:
World Health Organization.

Question 3.
How many countries have good seat belt laws ?
Answer:
105.

Question 4.
How much percent of risk of fatal injury will be reduced by wearing seat belts for rear seat occupants ?
Answer:
upto 75%.

Question 5.
What does the green colour in the map indicate ?
Answer:
Seat belt law applies to all occupants.

17. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is the source of the information of the number of students from India studying abroad ?
Answer:
UNESCO Institute for Statistics (2012) Global Education Digest 2012, Montreal Quebec UNESCO Institute for statistics.

Question 2.
Did the number of Indian students studying in undergraduate courses increase or decrease from 2010 to 2012 ?
Answer:
Decreased / a decrease of 7%.

Question 3.
What is the annual cost of an undergraduate course in the United States ?
Answer:
$45k – 60k.

Question 4.
How many Indian students are studying in Australia ?
Answer:
20429.

Question 5.
In which country are the least number of Indian students studying ?
Answer:
Canada.

18. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
Where should we cross the road ?
Answer:
At Zebra crossing.

Question 2.
Why should we call the National Consumer Help Line according to the advertisement ?
Answer:
For any help / clarification.

Question 3.
What is the toll free number for the National Consumer Help Line ?
Answer:
1800 -11 – 4000.

Question 4.
What should we do before we assert our right ?
Answer:
We should be responsible to follow rules / It’s our responsibility to follow rules.

Question 5.
Write the noun form of ‘assert’.
Answer:
Assertion.

19. Study the advertisement and answer the questions that follow.

Questions

Question 1.
What is UCC ?
Answer:
Unsolicited Commercial Communication.

Question 2.
How can we get rid of UCC ?
Answer:
With a mobile app “TRAI DND 2.0”.

Question 3.
Who has issued the advertisement ?
Answer:
Telecom Regulatory Authority of India (TRAI).

Question 4.
Mention two ways to manage UCC through ‘TRAI DND 2.0’.
Answer:

1. Put your mobile number on the DND (do not disturb) register.
2. Register DND preferences.

Question 5.
What does SMS stand for ?
a) Simple mobile service
b) Short message service
c) Small message service.
Answer:
b) Short message service.

20. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is RTI?
Answer:
Right to Information.

Question 2.
How does RTI empower us ?
Answer:
It empowers us to seek information.

Question 3.
How should we apply to find some information of a certain department ?
Answer:
Just file the application with the Public Information Officer (PIO) of the concerned department along with fee / or submit it through the post office.

Question 4.
How should we pay the application fee ?
Answer:
Application fee of Rs. 10/- through cash / Demand Draft / Banker’s Cheque.

Question 5.
What can block the road to corruption ?
Answer:
Access to Information.

21. Study the advertisement and answer the questions that follow.

Questions:

Question 1.
We should read food labels for safe and healthy choices.
Answer:
We should read food labels for safe and healthy choices.

Question 2.
Food Safety and Standards Authority of India.
Answer:
Food Safety and Standards Authority of India.

Question 3.
We are asked to beware of artificially ripened fruits.
Answer:
We are asked to beware of artificially ripened fruits.

Question 4.
Pick the antonym of ‘naturally’ from the advertisement.
Answer:
Artificially.

Question 5.
Find out a word in the advertisement that is synonym to ‘alert’.
Answer:
Beware.

22. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is Aadhaar ?
Answer:
A 12 digit Unique Identification Number issued by the Govt, of India.

Question 2.
State two benefits of Aadhaar.
Answer:

1. Aadhaar is valid all over India as a Proof of Identity (POI) and Proof of Address (POA).
2. It can help to open a bank account, get a mobile connection and avail LPG connection.

Question 3.
Aadhaar is a proof of identity for Indians. State true or false.
Answer:
True.

Question 4.
Who has issued the advertisement ?
Answer:
Unique Identification Authority of India, Planning Commission, Govt, of India.

Question 5.
Where can we enroll for Aadhaar?
Answer:
Anywhere in India.

23. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What information that is not to be shared with everyone ?
Answer:
Do not share the UPI details with anyone.

Question 2.
What are the debit card details that we should not share with anyone ?
Answer:
Card number, expiry date and cw number.

Question 3.
What does OTP stand for ?
Answer:
one time password.

Question 4.
Pick the word from the passage that is synonymous to ‘corrupt / cheating’.
Answer:
fraudulent.

Question 5.
Write the noun form of ‘fraudulent’.
Answer:
fraud.

24.  Study the advertisement and answer the questions that follow.

Questions :

Question 1.
When do we celebrate World Energy Conservation Day every year ?
Answer:
Dec 14^th.

Question 2.
How many types of sources of energy are shown in the advertisement ?
Answer:
Two types.

Question 3.
Solar energy is a type of ……. source of energy.
Answer:
Non-conventional.

Question 4.
Find out the word which is synonymous to ‘save’.
Answer:
Conservation.

Question 5.
Give two examples of conventional sources of energy.
Answer:
Coal / Petroleum / Natural gas.

25. Study the advertisement and answer the questions that follow.

Questions :

Question 1.
What is the advertisement about ?
Answer:
About a new frame work for Television Sector introduced by TRAI.

Question 2.
Write down two major benefits of the new frame work of India.
Answer:
a) Subscriber has complete freedom to select TV channels or bouquets,
b) Pay only for those channels that you want to view.

Question 3.
What is the TRAI website ?
Answer:
www.trai.gov.in.

Question 4.
Where can we find consumer information ?
Answer:
On Consumer Information TV channel.

Question 5.
Write a synonym of ‘disruption’.
Answer:
Disturbance, upset, confusion, interruption, suspension.